Privacy Statement

Effective Date: March 13, 2026
Last Updated: March 13, 2026

Atlas Data Storage, Inc. (“we,” “us,” or “our”) is committed to protecting your privacy while we pioneer the next era of molecular computing and data preservation. This Privacy Statement explains how we collect, use, and disclose information when you interact with our website, www.atlasds.com (the “Site”), and our communications.

1. INFORMATION WE COLLECT

As a startup focused on market education and category validation, we collect information necessary to build relationships with technical buyers, archivists, and researchers.

• Identifiers: Name, email address, and professional affiliation provided via our “Contact Us” or Early Access Program inquiry forms.
• Professional Information: Job title and industry (e.g., Media, Energy, Government).
• Internet Activity: IP address, device type, and interactions with our Site content (e.g., whitepaper downloads or video views).

2. HOW WE COLLECT INFORMATION

• Directly from You: When you complete our online forms or engage with our team at industry events or trade shows.
• Automated Technologies: We use Google Analytics, HubSpot, and usability tools like HotJar to analyze Site performance and optimize the user experience. These tools use cookies to help us understand how you navigate our website content.

3. PURPOSES OF PROCESSING

We process your personal information for the following business purposes:

• Market Education: To provide you with technical whitepapers, architectural explanations, and thought leadership regarding DNA data storage.
• Early Access Program Development: To evaluate and secure qualified early access program engagements.
• Relationship Management: To respond to your feedback, questions, and interest in our technology.
• Site Security: To maintain the integrity of our Site and detect fraudulent activity.

4. LEGAL BASIS FOR PROCESSING (GDPR)

If you are located in the European Economic Area (EEA), we process your data under the following legal bases:

• Consent: For marketing communications and non-essential cookies.
• Legitimate Interest: To conduct market research, develop our sales pipeline, and improve our technology messaging for technical buyers.

5. YOUR CALIFORNIA PRIVACY RIGHTS (CCPA/CPRA)

California residents have specific rights regarding their personal information:

• Right to Know and Access: You may request details about the categories of data we have collected.
• Right to Delete: You may request the deletion of your personal information, subject to legal exceptions.
• Notice of “Sharing”: Our use of third-party analytics and CRM tools (HubSpot, Google) may be considered “sharing” under California law. You may opt-out by clicking the “Do Not Sell or Share My Personal Information” link in our footer.

6. INTERNATIONAL TRANSFERS

Atlas Data Storage, Inc. is based in the United States. By using the Site and providing your information, you acknowledge that your data will be transferred to and processed in the U.S. in accordance with this policy.

7. DATA RETENTION

We retain your information only as long as necessary to fulfill the purposes of market validation and lead development. We will delete your information upon your request or after a period of inactivity.

8. CONTACT US

For questions or to exercise your privacy rights, please contact us at:

Atlas Data Storage, Inc.
951 Gateway Blvd, Suite 200
South San Francisco, CA 94080-7024
Email: privacy@atlasds.com